Our Stylists

Jen Prime – Owner

I strive to offer our clients the newest trends in coloring and haircutting.  

I believe keeping your prices affordable is always important.  I also believe that by educating our clients on products and maintenance of  their style, we can build a growing relationship together.

I have over 20 years experience in the hair industry, and I have attended several hundred hours of classes in the art of coloring, foiling, and cutting.

I look forward for the opportunity to serve you and your family’s haircare needs.

Vince Polidori

I am a graduate of the Douglas J. Aveda Institute with 6 years of salon and spa experience in the greater Detroit area.  I’ve received specialty training in textured haircuts, mixology, balayage/foil technique, and permanent hair straightening from Aveda, Purology, Redken, and Peter Coppola.

I have recently relocated to FL where I am excited to continue to provide top-of-the line customer service and the latest hairstyles and treatments to my clientele.   My specialties include color/corrective color, personalized dimensional cutting, human hair extensions, Agave smoothing treatment, and facial waxing.   I am passionate about helping each one of my clients achieve the hair of their dreams and have fun while doing so!   I can’t wait to meet you and discuss how I can help make your hair dreams come true!

Madison Wilkes

I began my career in the hair industry during my last year of High School through a dual enrollment within Lakewood Ranch High School and Manatee Technical College. I graduated in the top of my class, and was invited to attend several competitions to display my UpDo talents.  Since graduating I have continued to stay up to date with new techniques, and will continue to do so by attending advanced cutting and color classes.  I enjoy all facets of this industry.

I like to give clients a style/color that they can manage on their own.   Along with sharing any tips & tricks they can use when it comes to styling products.  I am very excited to work on expanding my clientele, and look forward to seeing you in my chair soon!

Dianne Warmus

I entered Cosmetology School at the age of 32 in 1972.  After Graduation, I trained and worked for Marshall Field & Co. Salon.  In 1975, I opened my own ‘home’ Salon, and continued to build my clientele until I moved to Florida in 1998.  I worked at New York Hair in Sarasota, and Supercuts in Bradenton, but in 2003, I bought Northern Waves & Southern Curls here in Parrish.  I was the owner, and a stylist there until I sold the shop to Jen Prime in 2014.

My love of people and doing their hair has been a blessing.  Getting to meet people from all over, and make them smile with a new color, cut or style.  What more could I want from a job?  Best job ever!  I enjoy keeping up with the current trends, and truly enjoy what I do.

Luzma Echeverri

If you have curly or unruly hair that you just can’t seem to get the frizz out of, come see me.  

I specialize in Global Keratin Treatments. Not only will you have smoother shinier hair, but it will lock in your color for brighter, longer lasting color!

Finding it hard to get that right blonde for your highlights?  I can help get just that perfect blonde for you.

My other strengths include blow drying hair as straight as you want it, haircutting, coloring and styling for all ages.  

I also specialize in Microdermabrasion and Facial Waxing.

Tracey Hellsten 

I have over 25 years experience in the hair industry.  I am originally from Atlanta.  

From Atlanta, I moved to Ventura California chasing my dream and was able to work with Jose’ Eber a prominent celebrity stylist. 

I later became a platform artist for Paul Mitchell in the late 80’s and 90’s.  I traveled all over the country performing updo’s and shaping techniques on stages at hair shows.  I have provided color training services for a large corporate national franchise with over 9,500 locations. 

I am very excited that my past has really kept me on top of the latest fashion and trends.   As a color specialist I am loving the  Balayage and Ombre trends which allows me to correct color and  really get creative in my art. 

Finally, because of my past I would love to give you that style, color, or designer updo that you are looking for.  The “Art” of hair is my passion and I would love to meet you!!!  A new you makes my day.

Heather Wion

Hello,  I’m Heather!  Currently, I am enrolled at  Manatee Technical College studying to gain my cosmetology license. 

I am so excited to be in the industry and cannot wait until I am performing my own artistic design on the floor this winter 2018. 

Currently, I am building my experience and portfolio by performing free services, apprenticing, and serving as a front desk receptionist at Salon East. 

Since I am still a student, all of my services are free of charge and I can not receive tips.   I would love to meet you so feel free to book any service I have available!  

You can book with me online by navigating to “free services with new talent” under the appointment button on our website.  These services make my day,  let me make yours!!!